In the month of June, a report surfaced that the new Oppo Reno4 series will not only be launched in India butwill also have exclusive features for the Indian market. Company had said that following its “Glocal” strategy, there will be some localized features to cater to its Indian consumers. But how exactly were they planning on doing it and how many phones of the series will be brought in India was not known.
A month later, Oppo launched one of the phones of the series – Oppo Reno4 Pro in India. Oppo Reno series phones have always been at the top of the game when it comes to design. With this latest addition to the series, company has taken the competition a notch higher. Oppo Reno 4 Pro’s impeccable design and powerful performance makes it a premium offering. The phone, a mid-ranger priced at Rs. 34,990, is slim, sleek and lightweight with anti-glare matte ﬁnish. It is, in fact, the most lightweight premium phone with a 6.5-inch display in India.
Company launched the second phone of the series – Oppo Reno4 SE on 21st September. But the exclusive features for the Indian market could still not be seen anywhere until recently when Oppo launched a new color variant of Reno 4 Pro. The new Galactic Blue Edition is signed by the cricketer MS Dhoni and features his branding on the back panel. MS Dhoni, who retired from international cricket last month, has recently partnered with Oppo. What could have been a better way to make this partnership more memorable than dedicating a phone variant to him.
The “localized” features which company had mentioned are not found in any of the models launched so far. Associating the brand with big names and never hesitating to take bold steps to try new market strategies have always been constant for the company.