Author Archive

A social commerce startup for mobile retailers

Do you remember where you bought your first smartphone? Chances are at an unbranded store, one of the 90 Read More

Former Apple India head Sanjay Kaul launches Sofyx

Sanjay Kaul, former country manager of Apple India, has launched his startup, Sofyx — a social commerce Read More

Executive Summary

We are a B2B social commerce platform focused on general trade retailers. Our first mission is to transform the GT space in mobility Read More

Smartphone Distribution in India

Well, everything dies at some point. While Death is in God’s hands, for businesses you can almost predict sometimes when they are Read More

Let’s Walk Together – Sofyx + GT

General Trade has played a significant role in the Indian mobile phone and telecom market since 1996. The industry has evolved Read More

Sofyx Letter to Partners in India.

Dear Partners,

In Nov 2008 I joined BlackBerry in India. Our business in India was fledgling while Nokia had 82% market share. We turned it around in the next three years and grew the business by 25 times. Read More

A start up with a Bold Ambition!

In December I completed a decade of having returned to India. When I landed in India in Nov 2007 I went to Ahmedabad to start a venture that would develop electric cars in India. Read More