Sofyx

Oppo Reno4 Pro with “localized” features for Indian market?

OPPO Reno4 Price and Specifications

In the month of June, a report surfaced that the new Oppo Reno4 series will not only be launched in India but Read More

Upcoming mobile phones of September 2020.

Upcoming mobile phones of September 2020.

There wasn’t much action in the mobile phone industry this month but looks like September is going to compensate for it. Read More

Wireless Earphones – Untethering its way to the future.

Best wireless Earphone buds in the market

Wires in one way or another create hindrance to our listening experience. Read More

OnePlus Nord – A Quick Review

OnePlus Nord Review

With a limited range of models, the company OnePlus has consistently received audience’s love over these years. Read More

Did you know about these 4 hidden features of your iOS/Android device? (Part 2: iOS)

4 Hidden features of Android and iOS

While there is no clear winner in a debate between the two operating systems – iOS and Android, Read More

Did you know about these 4 hidden features of your iOS/Android device? (Part 1: Android)

4 hidden features of your iOS/Android device

Among some popular debating topics, Android vs. iOS finds itself at the top of the list. Read More

OnePlus Nord and OnePlus 8 – One company, Two approaches.

OnePlus Nord vs OnePlus 8

It is not a secret that the company, OnePlus has always been committed to producing flagship-level smartphones Read More

A review of Samsung’s first Made in India watch – Galaxy Watch Active2 4G Aluminium

Samsung Galaxy Watch Active 2 Review

Samsung has emerged as an innovator and a strong competitor when it comes to producing smart accessories Read More

Mobile Phone launches of July 2020

Mobile Phone Launches in July 2020

Coronavirus pandemic and India-China cross border tensions have been an impediment to the growth of mobile phone industry in the country this year. Read More

INDIA-CHINA STANDOFF – FROM CROSS-BORDER TO TRADE TO DIGITAL.

India China cross border tension and boycott chinese products wave in the country

The cross-border tensions between India and China, which escalated on June 2, Read More

Samsung Galaxy A31 – A Quick Review

Review of Samsung Galaxy A31.

With all the confusion about which company’s phone to use in the wake of boycotting Chinese products, Samsung is the one name that surfaces as a successful non-Chinese mobile phone Read More

Multiple phone launches in June 2020 to compensate for lockdown months.

Multiple phone launches in June to compensate for lockdown months.

There are a number of phones which were scheduled to launch in April and May but due to the nationwide lockdown Read More

Offline with a stroke of Digital- Importance of Digital transformation for offline businesses.

Importance of Online Presence

In order to stay relevant, businesses must acclimatise themselves to today’s dynamic market. Read More

iPad Pro 2020 – with a new impressive “Magic” keyboard.

iPad Pro 2020 Review

The new iPad 2020 models were unveiled recently by the company. With the same 11 inch and 12.9 inch display sizes and the same Read More

Vivo’s flagship Vivo V19 – A quick review.

Vivo’s latest flagship Vivo V19 - A quick review.

Following the company’s strategy of launching flagships every six months, Vivo V19 was scheduled to come in April 2020, Read More

Best Budget Mobile Phones launching in May 2020

Budget phones of May: Realme X3 Redmi Note 9 Realme Narzo Series 2020

The nationwide lockdown has not stopped mobile phone companies from launching new phones. Read More

Vodafone group may infuse additional Rs 285 crore in Vodafone-Idea.

Vodafone AGR Dues Update

Just a few months ago, in the pre-pandemic world, we published an article on what will happen if Vodafone departs from India. Read More

Best Upcoming Mobile Phones launching in May 2020

May is going to be a big month for the mobile phone industry. Phone launches that were set for April got postponed due to the extension of lockdown. Read More

Market performance of iPhone 11 in India – Apple pushed all the right buttons with this launch.

Market performance of iPhone 11 in India

Indian smartphone market grew 7% in Q4 2019, with brands like Xiaomi, Vivo, Oppo, Read More

Facebook invests Rs 43,547 crores in Jio – Implications of this mega deal on various market spaces.

jio facebook deal: Facebook buys 9.99% stake in Reliance Jio

On 22 April 2020, the social media giant, Facebook announced that it has invested Rs 43,547 crores in Reliance Jio Read More

Upcoming mobile phones and fresh launches of April 2020.

New Launches in 2020. iPhone SE, OnePlus 8 Series, XiaomiMi 10 pro

At the start of every month we look forward to the new phones that are releasing that month. But this is no ordinary year. Read More

4 important lessons we learnt while living in quarantine.

Coronavirus Pandemic taught us a few lessons while in quarantine

When has it happened that the whole nation is shut down for more than a day, let alone 21 days? Read More

Motorola Razr vs Samsung Galaxy Z Flip – Which phone will you bend towards?

Samsung Galaxy Zflip Vs Motorola Moto Razr

Flip phones brought an era of compact phones with clamshell design. Read More

Foldable, Wrap around, Flip – flexible display phones cartwheeling into the future.

Foldable phones, flexible displays, flips unfolding future

Since last year we are seeing companies, which were treading slowly, taking big leaps in technology now. Read More

“Get an Idea” of what will happen if Vodafone departs from India

Because of Vodafone AGR Dues economy will go down, Predictable 5G Auction, Duopoly of Jio & Airtel

Back in 2017, when Vodafone was rebranding in India, it came up with a tagline, “The future is exciting. Ready?” Read More

Has Budget 2020 left this crisis-ridden sector dry?

Telecom industry has been struggling a lot since Supreme Court upheld the government’s definition of Adjusted Gross Revenue, Read More

FEISTY FEBRUARY

The year has just started, and smartphone companies are all set to take over each other with their innovations and marketing strategies. Read More

Best Budget Smartphones to Buy in 2020

2019 was a breakthrough year for smartphones. Companies like Oppo, Vivo, Redmi, Realme and even Samsung for that matter, launched a phone almost each month. Read More

What India gained out of US-China trade war!

In 2018, US president, Donald Trump realized that US was having a trade deficit of whopping $600 billion with China alone. Read More

Budget Phones – the Core of Indian Phone Market

Budget phones fall under mid-range category in Indian market. This segment makes up a huge chunk of the market and is the real sale driver. Read More

FATE OF HIGH-END SMARTPHONES 2019

Companies target the high-end market with their killer flagship smartphones. Thus, the most awaited smartphones come in this section. Read More

Luxury Phones – Beginning of an Era.

If this year of 2019 will be remembered for anything in technology sector, it will be for the ground-breaking innovation in smartphones. Read More

Where have Indian smartphone companies disappeared to?

Almost a decade back when HTC brought Android to India, Indian smartphone companies like Micromax, Lava, Intex, Read More

Era of smart feature phones

Smart feature phones might be the perfect balance the world requires while looking forward to upgrading mobile technology. Read More

News Updates

  • India misses the 100-day 5G spectrum trial deadline. The fifth generation, 5G technology is still far from becoming a part of our everyday lives. Read More

A social commerce startup for mobile retailers

Do you remember where you bought your first smartphone? Chances are at an unbranded store, one of the 90 Read More

E-Commerce Market and its Myth

Smartphones comprise 47% of the sale through e-commerce websites but only 20% of phones make it to the end-users. Read More

5G loading……….

Wondering how long it takes to download a movie on a 5G network? Only as long as you took to read the sentence!

Read More

BATTERIES THAT CHARGE IN MINUTES & LASTS FOR WEEKS.

In this ever-growing world of mobile phone market with their advancement in technologies, Read More

Samsung to conceal fron​t camera

Samsung was able to make the display screen larger by replacing the bezels with a notch in their latest Samsung S10. Read More

India’s 5G conquest

Countries like the USA have started launching 5G networks in cities. China, South Korea Read More

Former Apple India head Sanjay Kaul launches Sofyx

Sanjay Kaul, former country manager of Apple India, has launched his startup, Sofyx — a social commerce Read More

Executive Summary

We are a B2B social commerce platform focused on general trade retailers. Our first mission is to transform the GT space in mobility Read More

Smartphone Distribution in India

Well, everything dies at some point. While Death is in God’s hands, for businesses you can almost predict sometimes when they are Read More

Let’s Walk Together – Sofyx + GT

General Trade has played a significant role in the Indian mobile phone and telecom market since 1996. The industry has evolved Read More

Sofyx Letter to Partners in India.

Dear Partners,

In Nov 2008 I joined BlackBerry in India. Our business in India was fledgling while Nokia had 82% market share. We turned it around in the next three years and grew the business by 25 times. Read More

A start up with a Bold Ambition!

In December I completed a decade of having returned to India. When I landed in India in Nov 2007 I went to Ahmedabad to start a venture that would develop electric cars in India. Read More