Offline with a stroke of Digital- Importance of Digital transformation for offline businesses.

HomeIndustry TrendsOffline with a stroke of Digital- Importance of Digital transformation for offline businesses.
Importance of Online Presence

In order to stay relevant, businesses must acclimatise themselves to today’s dynamic market. With technology at its best, it hardly took over a decade for online platforms to migrate consumers from the walls of brick and mortar to virtual platforms. Digital transformation for a business essentially means integration of technology into all of its aspects and this transformation is something that businesses nowadays have to adapt to stay relevant in the game. 

If we must know, the internet was made for business. There are a number of reasons as to why this transformation of business is needed. It gives the businesses feasibility to operate from anywhere, cuts down the cost of operation, provides a wider audience reach and also gives an ease of tracking performance.

Sofyx is one such platform that is determined to bring about this change in the offline smartphone retail market. It enables the retailers to run their loyalty programs on Sofyx app to help them increase store’s footfall and retain their customers. So, on every purchase customer stands a chance of winning a reward either issued by the retailer or by Sofyx.

Through this app, retailers also sell Device Protection Plans at competitive rates to their customers. It has also enabled retailers, their staff, consumers, distributors across the country to stay socially connected. Another service offered by Sofyx is to help the offline market build its digital presence, which is the need of the hour. If you have a store, its social media presence has become a requisite for the business to succeed. 

Today, with coronavirus crisis the world has devastatingly transformed and the only thing that is running is online. This pandemic has given us a glimpse into the future that many such unprecedented situations can arise and only an omnipresent business can come out of it unscathed. 

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