Social Commerce Platform for

SMARTPHONE INDUSTRY

A unique and innovative platform to connect mobility industry and bring focus on small retailers selling smartphones in India. We are a one stop shop solving all key issues of a general trade retailer through digital means.

I ONE STOP DIGITAL SOLUTION

Sofyx is a holistic solution that connects retailers, brands, distributors and manufacturers across the country. It also enables small retailers through many digital tools to increase their revenue, retain customers, and become more relevant in the smartphone industry. Our approach is to bring one solution that is simple and low cost to enable widespread adoption amongst smartphone general trade retailers.

I INNOVATION + SIMPLICITY

Each function of the Sofyx Platform has been built grounds up, based on our deep understanding of the industry and feedback from hundreds of retailers across the country. The solution is a Plug & Play and does not require any handholding. This is the only solution of its kind that combines it all for a small retailer.

I APP SCREENSHOTS

We have taken time to develop cool screens. Blending Social with Transactions is at the core of each of our modules.

I OUR TEAM

We are a team of experienced and passionate professionals with one goal: Transform the small retail channel in India through simplified technology. Each member brings in unique capabilities in design, internet technology, product and market adoption. We are a unique set up with an early team that is seasoned and brings decades of relevant experience in each of these domains.

A seasoned leader who thrives at building businesses from scratch. After graduating from BITS Pilani Sanjay pursued MBA from Victoria, Canada. He spent a decade in Canada in multiple executive roles in clean tech industry. He is a dreamer and a visionary who likes to imagine possibilities. Before founding Sofyx Sanjay built BlackBerry and Apple business from scratch and was responsible for leading the game changing innovations in mobility industry. His interest and connect with the channel partners across India is unparalleled. Sanjay is a passionate and driven leader who brings infectious enthusiasm to his pursuits.

Sanjay Kaul

Strategy

Mukesh is a business technologist with almost 20 years of Product Development & Technology experience. After graduating from BITS Pilani, he started off his career in Business Development before heading off to US to do MS in Computer Science. Post Masters he joined GAIN Capital, an FX trading startup and played a key role in building it through to IPO to becoming No. 1 FX firm in USA. Later on he moved to London as CTO at GAIN Capital and successfully led and executed an incredibly challenging merger of 3 companies spread across US and London into one product technology stack alongside organizational transformation. After spending 19 years abroad, living in US and London, Mukesh moved back to India and Co-Founded Sofyx. His can do attitude and unparalleled passion to drive results is contagious

Mukesh Kachroo

Technology

Mukesh is the founder and CEO of QA InfoTech. He is a first generation entrepreneur who has built a successful and profitable enterprise. Mukesh’ rich experience from DCM Data Systems, IBM Corporation, and Adobe Systems will help Sofyx with its technology development initiatives. He has a passion for excellence, an eye for detail and commitment towards customers. Under his guidance, QA has contributed to various innovative quality assurance and test-automation solutions. Mukesh studied engineering at BITS, Pilani, as well as Masters at University of Colorado, USA. Mukesh is an avid reader, golfer and cricket player, as well as a philanthropist

Mukesh Sharma

Technology

A people’s person at heart, Vandna made a big change in her career upon returning to India. A medicinal chemist by training with multiple US patents in her name in biotech, she chose to pursue finance and lending as her career for the last 6 years. During this time she has developed excellent relationships with stakeholders in the lending industry and worked closely with some of the leading financial institutions. Vandna is a go getter and an exemplary women leader who has built her identity in a business that is generally dominated by men in India. She will be leading our engagements with financial institutions to bring effective lending to Sofyx partners.

Vandna Raina

Business

With a knack for detail and a penchant for creativity, Ritika brings her artistic fervor to the company. She has over 5 years of experience handling teams and independent projects involving content creation for marketing collateral ranging from digital marketing media to outdoor branding.Her experience working in radically diverse environments - startups, production houses, multinational companies, has lead to her having a very adaptive mindset which she makes the best use of to crack any design challenge thrown at her.

Ritika Shah

Design

Vishali joins Sofyx to help evolve and define our Partner proposition and ensure our product offering exceeds the expectations of our partner community. Post graduating from BITS, Pilani she has worked in various roles in the banking and investment sector that included that of technologist, business analyst, market strategist, data analyst and product analyst to name a few. In her 18 years of experience she has worked with TCS, Standard Chartered, Citi, UBS, BNY and SIG in Singapore and US. Vishali thrives in high pressure, fast paced environment and brings to table the positive energy and a happy go lucky attitude that is backed by grit and immense perseverance. Travelling and reading are her favourite pastimes.

Vishali Raina

Product

From being the student of the year and a star basketball player in school to among the college toppers, Samiksha has always been an all-rounder. She took a big leap in her career joining the industry right after her graduation in journalism and mass communication. She is the company’s lead anchor and works with the content from its research, scripting to finally presenting it with eloquence. She speaks through her expressions both on and off camera.

Samiksha Thusoo

Media

I NEWS + VIEWS

Date: September 24, 2020

Oppo Reno4 Pro with “localized” features for Indian market?

OPPO Reno 4 Pro launch in India with Price and Specifications. Know about #BeInfinte campaign with MS Dhoni.

Date: September 3, 2020

Samsung Galaxy Note 20 Ultra – the Apogee of Note Series.

Samsung Galaxy Note 20 Ultra Review, Specs, Price and Market Performance.

Date: August 27, 2020

Upcoming mobile phones of September 2020.

There wasn’t much action in the mobile phone industry this month but looks like September is going to compensate for it.

Best wireless Earphone buds in the market

Date: August 21, 2020

Wireless Earphones – Untethering its way to the future.

Wireless Earphones – Untethering its way to the future. Wireless Earphones - the technology we never knew we wanted! Check out our latest article on...