E-Commerce Market and its Myth

Smartphones comprise 47% of the sale through e-commerce websites but only 20% of phones make it to the end-users. 40-45% of the transactions are made by dishonest resellers rather than actual phone users. Loopholes in e-commerce websites are the prime reason for such cases. Smartphones are ordered in bulks which are further circulated by the reseller to other stores is how they take advantage of the brand name of the phone and proximity as certain phone models become unavailable online after a flash sale.

The main attractions on e-commerce sites are discounts, buybacks and easy financing options which help a common person in affording a smartphone with the least amount of effort not realizing that the hefty price they paid for a phone wasn’t direct and involved a third party making a profit.